Some popular Digital Marketing Courses in 2022 which can shape your career
There are primarily 2 types of marketing. They are traditional marketing and digital marketing. Digital marketing is a form of marketing where the internet is used as a means to promote a brand. It is also called online marketing. You can make use of different social media platforms to promote different products and services of your company. To become a digital marketing expert, one needs to learn about digital marketing via top Digital Marketing Courses in 2022.
If you are a business that is looking to create an online presence, you can leverage digital marketing to help promote your business which will help in generating leads and eventually customers for your business.
Why are Digital Marketing Courses in 2022 so popular?
There are a lot of digital marketing Online Courses in 2022 available and each of them covers a wide variety of topics. Here's why they are so popular nowadays:
- They help you understand the basics of marketing
- They help you become a better marketing professional
- This will help increase the traffic for your company's website within a limited time frame
- The certification obtained from these courses holds a lot of value in the industry
- You can learn the basics and have a certification done in a very short time
Platforms offering Digital Marketing Courses in 2022:
There are a lot of platforms that are available online for digital marketing courses. Some of them are listed out below:
- Google digital marketing course and many others.
Specifications of the Digital Marketing Courses in 2022 :
1. Google digital marketing course:
Google's Digital Marketing Course is a free course that covers the following topics:
- How can you start an online business?
- How to ensure customers can find your website online?
- How to leverage Google Ads to your advantage?
- How do you scale your business to other countries?
- How to use mobile advertisements for your company?
The Online Courses in 2022 comprise video and textual content as well. The duration that people take to complete these courses can range from 3 hours to 40 hours. As it is self-paced, you have the liberty of doing the course in your free time. The certification is a great way of showcasing that you have learned something during the tenure of the course.
Udemy is one of the largest learning platforms that are used by millions of people around the world. The Digital Marketing Courses in 2022 that they offer comes with a certification. The certification is however paid. The course covers the following:
- How to perform market research?
- How to make use of WordPress to build a sketch of your website?
- It tells you about how to leverage Search Engine Optimization.
- It talks about how you can use YouTube and Google Ads to help drive traffic for your website.
- It also talks about other forms of social media ads like Facebook ads, Google analytics, email marketing, and ads in different apps.
The certification is not free and is worth it if you are a beginner. If you wish to learn the concepts behind digital marketing, this certification is a great way to begin.
Skillshare is a great way to learn a new skill. The Digital Marketing Courses have short lessons and hands-on projects so that you can practically apply the concepts you learn in the lessons. A great feature is that every membership skillshare gets, helps support the skillshare teachers. Here are some specifications of the digital marketing courses that are available through skillshare:
- Some courses explain the basics of digital marketing
- They talk about how you need to understand your audience
- It tells you ideas on how you can create your brand or build an online presence
- It gives you an insight into how a website is designed and how it is created
- It talks about how you can use Google suite to your benefit. It talks particularly about Google Ads and Google analytics
- A lot of other content is also covered in these courses.
Some courses on skillshare are free while some others require you to have a membership to have access to other courses. This platform is a great way to upskill if you have the basic knowledge of digital marketing.
Unacademy is a learning platform that is widely used by a lot of people whose expertise varies from beginner to expert. They offer a variety of courses that are focused on digital marketing. Here are the specifications listed out below:
- The Digital Marketing Courses talk about the basics of digital marketing
- It covers how you can create an online presence
- It talks about how you can leverage social media to your advantage
- It talks about Google Analytics and ads
- It also discusses how you can use social media to help promote your products and brand as a whole
The cost of these courses varies from one to the other. If you have a membership with the platform you will get access to most courses.
Simplilearn is an online learning platform where people can learn a variety of skills through their certification courses, PGP programs, and Masters's courses. Here are the specifications of digital marketing courses on Simplilearn:
- The content offered by Simplilearn is in collaboration with different Universities. The professors teach you right from the basics of marketing to the advanced level.
- These courses cover all the basics required to get started on your digital marketing journey.
- Some courses also go in-depth about how you can use social media to your advantage as well.
The cost of such courses can vary from the type that you opt for. You can choose between the certification course, a PGP course, or a Master’s program.
Other reputed courses
Udacity and Coursera are 2 popular platforms that are used by both students and professionals to learn digital marketing. Both platforms are paid. While Coursera might offer some of the courses for free, to obtain a certification, there is a cost attached to it.
If you are a beginner, you can consider taking Digital Marketing Courses in 2022 from either Google courses or other platforms like Udemy, Unacademy, and others. However, if you are a professional looking for a career switch or are willing to learn about the art of digital marketing, you can use Skillshare Online Courses in 2022 to upskill yourself.
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