Future of Fashion Industry in Digital
The fashion industry has always been one of the most popular industries since the very beginning. What makes it even more intriguing is the interconnection of its global branches. Fashion enthusiasts in one country would be very much interested and willing to attend a fashion event somewhere else.
Now every industry has caught on to the trend to be digitalized. And following suit, we have the fashion industry too.
The rise of Digitalisation of the fashion industry
Due to customer behavior, the digitalization of the fashion industry has also occurred, giving rise to unique ideas and concepts. Some digital transformation in the fashion industry examples are as follows:
- The first on this list, we shall discover what "virtual clothing" means. The term itself is pretty confusing to technology enthusiasts and can be a bit difficult to catch on to, but it basically means trying on clothing virtually. This, yet again, can be confusing because the websites allow the visitors to wear particular clothes in photos or videos without actually wearing them in real life.
The website would suggest the photos as to what type would look best, and all you have to do is place an order based on that, and the product shall arrive in your e-mail inbox in one or two working days.
- “Virtual dressing rooms” are another example of the digitalised fashion industry. The technologies present on certain websites of certain brands let shoppers try on the products virtually before actually buying them first.
It can be commonly seen among brands that sell clothing accessories such as shoes or glasses. For example, quite a few brands that are known for making eyewear have software that let customers try on different glasses and frames virtually.
It is not yet common for this technology to come in for trying on clothes because glasses and shoes stay as they are when they are worn, whereas clothes change significantly.
- Virtual measurements have also been made real by a Japanese entrepreneur named Yusaku Maezawa. He is the man behind Zozotown, which is one of the biggest online fashion retailers in Japan.
He launched a technology called the Zozosuit, which is a skin-tight body measurement suit that lets the users upload their body measurements and order custom-tailored suits without actually being present in front of a tailor.
So, what is the importance of digitalization?
After all, why is the digitalization of the fashion industry needed at all?
- Adapt online and in-person shopping to meet the needs of today's shopper
- Improve the supply chain and other processes along the value chain.
- In a fashion firm, transform and align teams.
- Improve the long-term viability of existing procedures
- •Take into account emerging consumer ideals such as transparency and inclusion.
Where are we headed with this?
As we are heading towards the conclusion of this, things seem pretty unclear as to whether this is the future of the fashion industry or just an enthusiastic phase. Since we are all ultimately headed towards the metaverse, it is safe to say that with the digitalisation of the fashion industry, we are only headed forwards. But developments are always unpredictable, and we would have to stick around to witness the growth of this amazing industry adapting to the era of digitalisation to meet consumer demands.
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